Winery of the Month: IZADI and its commitment to Rioja white wines
When you talk about IZADI, it's easy to think of one of Rioja Alavesa's leading wineries. However, behind that consolidated image lies a facet that perhaps not everyone knows and that in recent years has become one of the project's most interesting hallmarks: its commitment to white and rosé wines.
Long before Rioja's white wines achieved the recognition they enjoy today, IZADI was already exploring the potential of the region's indigenous varieties, recovering viticultural heritage and developing wines with their own personality and a clearly future-oriented vision.
From established proposals like Izadi Selección Blanco or Larrosa, to more exclusive releases like La Gran Rosa, the winery has shown that innovation doesn't always mean inventing something new, but reinterpreting the origin from a different perspective.
We spoke with the IZADI team to learn how this commitment has evolved, what role white and rosé wines play within the project, and where one of Rioja's most restless wineries is heading.
Last year we spoke of Izadi as "a classic of the future." A year later, what has changed within the project?
We continue with the same spirit. We approach wine from a contemporary perspective, maintaining the essence of who we are, that is, a consolidated brand with a great future ahead, that adapts to the times it lives in without losing its essence.
Izadi is no longer an emerging winery. How do you manage to grow without losing your identity?
The goal is not to grow, it's to do things better every day, in a coherent and well-thought-out way. We are not obsessed with growth, far from it, but rather with generating more value, from the vineyard to the consumer.
You've been pioneers in white and rosé wines in Rioja. How do you see that commitment today? Do you feel the market has proven you right?
Of course, white and rosé wines are one of our most distinguishing proposals. It's something we've been working on since the 1980s, but we redoubled our efforts more than a decade ago with the recovery of indigenous white varieties from Rioja. For rosé, we were pioneers; we dared, and now the market remains loyal to our Izadi Larrosa.
What currently excites you about Izadi? Not on a technical level, but as a project. Future innovations, new projects.
We are naturally restless, so what excites us most is finding ways to do things as always, but better, innovating from the origin. That innate curiosity of the brand is what makes you wake up every day with the enthusiasm to apply new ideas, to bet, to take risks, to better understand everything to add value and generate that differentiation that makes Izadi a living and vibrant brand.
Which Izadi wine would you like people to remember in 10 years… and why?
Since we're talking about white wines, I would like it to be Izadi Selección Blanco, for being the only one in Rioja, as of today, with all six indigenous varietals, but also for being the wine with which we gained experience, with which we learned to better understand what each variety needs and to reveal its full potential.
After this conversation, it is clear that IZADI's commitment to white and rosé wines is not a fleeting trend, but a fundamental part of its identity.
Their ability to combine tradition, research, and curiosity has allowed them to open new paths within Rioja, demonstrating that the designation has much more to offer than many imagine.
🍷 You can discover IZADI wines at our physical store and on our website.
🎧 And if you want to listen to the full interview, don't miss the new episode of Momentos DiVinos, now available on Spotify and YouTube.
See you at BACO, with a glass in hand and many stories to discover.
