Some things cannot be fully explained. Like that smell of wine that floats in the air when you walk through towns in La Rioja during the grape harvest. An aroma of the countryside, of the winery, of tradition. Of liquid history that runs in our veins.
But… why is wine here not just a drink? What makes La Rioja such a special place for the world of wine?
At BACO, we’ll tell you over a glass of wine (but here’s a preview).

1. The land, the climate… and the people
La Rioja has something unique: rich soils, a balanced climate, and know-how passed down from generation to generation.
But it's not just about geography: the wine here is made by the people. Families who love what they grow and wineries that innovate without losing their roots.
2. Life here is lived with wine
There is no wedding, family meal, pilgrimage, or bar tapa without a glass of Rioja. Wine is part of our daily lives, our celebrations, our silences.
It is liquid culture.
3. The harvest: our New Year
When September arrives, the vineyards turn red and green. It smells of damp earth and ripe grapes. The crews cut bunches, the wineries fill with must…
4. Beyond classic wine
Rioja is also innovation. New wineries, natural wines, sustainable projects, forgotten varieties returning.

At BACO, we love to discover and share these new paths that are reinventing our land.
Want to smell it, taste it, live it?
We await you at our tastings, in our interviews with wineries, in our selected wines with Riojan soul.
Because La Rioja smells of wine, yes. But above all, it tastes of shared emotion.
At BACO, we have a top wine shop in the center of Logroño, with continuous, fun tastings where you will get to know Rioja and its styles.

